6/22/2023 0 Comments Submit to product huntIt’s also not uncommon to hear about upvotes that were cast but didn’t register on the homepage. It’s not uncommon to see a product with lots of upvotes but ranked low in the leaderboard. On Product Hunt, attempts to “game” or “hack” the leaderboard are detected and penalized. first votes are weighted more than future votes), but which types of accounts place the upvotes are also important as well. It’s been said that certain aspects work similarly to Reddit’s upvoting algorithm with logarithmic weighting (i.e. Product Hunt claims that each upvote is weighted equally, but their algorithm is the mother of all black boxes. Upvotes determine ranking and are given out by users in the Product Hunt community. Having a successful launch will lead to a significant spike in landing page traffic, a significant spike in user growth, and a significant spike in social following. This translates directly to an increase in social dialogue and momentum for what you’re building. Most importantly, every one of these tiers also represents an order of magnitude increase in optics around your launch. Placing #1 for the day - There’s a good chance that you’ll be featured as the headline story in the Product Hunt Daily Digest newsletter.Placing within the top #5 - You’ll be above-the-fold on the home page for the day and you’ll get a “Product of the Day” badge that will live on your launch page forever.This also means that the official Product Hunt Twitter handle will tweet about what you’re building to their >430K followers. Placing within the top #10 - You’ll be “featured” by Product Hunt which means that they will include you in the Product Hunt Daily Digest newsletter.Placing on the Product Hunt front page for the day (within the top #14) - You’ll get a nice organic traffic boost from anyone that scrolls to at least the bottom of the front page. Success is relative to your unique goals but here are a few of the sweet prizes at stake: There are lots of examples of folks launching significant updates of the same original product, but don’t count on this for a Plan B. What’s at Stakeįor all intents and purposes, you get one shot at your Product Hunt launch. After the day’s contest is complete, products can continue to earn upvotes and your Product Hunt page lives on as a source for lead gen and awareness. Each day, a new slate of products is posted and they compete for upvotes and the day’s top page ranking. Product Hunt is essentially a daily popularity contest. This post covers how we prepared for the launch and everything we learned along the way. We blew through every optimistic target we had set for waitlist signups and we saw traffic to our website increase by over 3,000%. But in the end, we closed out our launch as the #6 product of the day, while Calendly landed just outside of the top 10. We had planned for everything - except for being pitted against one of the giants in our industry in a David/Goliath-style face-off. We hunted our product ourselves, Calendly solicited Product Hunt’s top ranked Hunter. Calendly, on the other hand, is a market leader in the scheduling space that recently raised $350M. I logged in only to realize that by sheer bad luck we launched Mayday on the same day as Calendly 2.0.įor context, we’re a pre-revenue team of 8 from Canada. Everything was scheduled to go live at 3:01 am Eastern last Thursday (see How Product Hunt Works below).Īfter a restless attempt at sleep, I got up at exactly 3:01 am Eastern time to make sure the launch went off without a hitch. We spent a lot of time planning and refining every single detail of our Product Hunt Launch for Mayday. But Product Hunt is a deceptively complex game that is best figured out through trial and error so there’s a lot to be shared. It’s almost like the obligatory final step for any product release. The internet is rife with blog posts explaining how to successfully launch on Product Hunt.
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